Maria Meets Monica, Part 3

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From: vjnxrw573@aol.com (Vjnxrw573)
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Subject: Monica meets Maria - Part 3 of 3 (long)
Date: 18 Sep 1995 19:13:24 -0400
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This is Part 3 of 3 of Monica meets Maria:
The next morning Monica and Becky arrived at the studio, having rehearsed
their roles until the wee
hours of the morning, ready to play their parts. Maria took personal
responsibility for the production
of her "real life" commercials and visited Monica and Becky for nearly an
hour before the shoot in
their dressing room, messaging their ego's and plying them with several
Bloody Mary's to loosen
them up. By the time the production manager called for them to come out,
the air in the dressing
room was thick with cigarette smoke, as the producer and her two budding
stars emerged. The
shoot called for three segments, to be aired in September through November
respectively. The first
called for Monica to enter her home and find Becky nervously cramming for
her math test which was
the following day, nervously eating junk food. In this spot, Monica
berates Becky for eating so much
junk food and asks why she is not chain smoking, the way she usually does
before a stressful test.
Becky frantically reaches for the cigarette which Monica is smoking, takes
a deep drag, and says,
"..because Mom, I also have that date with Steve Saturday night and I
don't want my teeth
yellowed!". Monica then conveniently pulls a box of Dente'Blancha from her
shopping bag and says
"Look at these pearly white teeth, and I smoke over a pack a day. Here
honey, try Dente'Blancha..
And light up, the test is tommorow you know!". In the second commercial,
Becky is talking
confidently on the phone, while enjoying a cigarette, making final
arrangements with Steve for the
date. As the camera pans for a closeup, Becky takes a deep drag, exhales
slowly, then tells Steve, I
aced the math test, as she smiles, showing off her white teeth. The
implication is that because she
was no longer concearned about her yellow teeth, she could smoke and study
as always, thus acing
the test. The final spot has Steve dropping by to pick Becky up for the
date, politely lighting her
cigarette as they prepare to leave, and Monica, holding up a tube of
Dente'Blancha in the foreground
and saying into the camera "Hey mom's. If your teen is worried about
tobacco stains, try
Dente'Blancha, we did.", followed by a big wink as the teens depart.
The three commercials aired over the next three months and were an
immediate success as
Dente'Blancha sales soared through the roof. Each month left viewers
eagerly wondering what
would happen in the next installment. Apparently, the three part
commercial had struck a chord with
the American public. Smokers, and ex-smokers alike who had been brow
beaten into quitting,
responded in mass all applauding the honest, "real life" depiction of
Monica and Becky in the add
spots. The Dynatech mailroom hired several extra temps just to keep up
with the mail, mostly form
the moms of teens who could relate to the situation, and some from
mother's whose teenage girls
had not yet started smoking, asking for Monica's advice.
A grass roots movement sprung up across the nation, both by smokers who
were sick and tired of
being treated like second class citizens, and by ex-smokers who had denied
themselves the
enjoyment of smoking for too many years. Then, in December, the bombshell
dropped as
researchers from several well known and respected institutions announced
their undeniable findings:
Having noted that the incidence of cancer and respiratory disease among
smokers was much lower
in European countries, where 70% of the adult population smoke, they had,
for the first time, took
an objective look at the incidence of the same diseases in America. The
conclusion was that it was
the constant guilt, oppression, and socialy instituted fear that smokers
are constantly exposed to in
this country which has weakened their bodies natural defense mechanism and
caused their increased
susceptibility, and not the smoking itself. The president and first lady,
both smokers, pushed for and
got a constitutional amendment, passed overwhelmingly by both the House
and Senate, which forbid
any laws or taxes to be imposed which unfairly discriminate against a
smoker's right to smoke. This
meant that all employers had to permit their workers to smoke whenever and
where ever they
wanted to, unless there were safety reasons not to. It also meant that the
price for a pack of
cigarettes went from $2.50 down to just $1.05 since no Federal, State, or
local government could
unfairly tax smokers any longer. And best of all, for Becky and her friend
Shelly, it meant a return to
cigarette advertising on television.
Maria, now senior vice president at Dynatech, was very pleased that her
"real life" commercial
trilogy had ignited such a frenzy, as the percentage of adult female
smokers in the country steadily
rose from 23% to just over 50% in only three years. Smoking was again
socially accepted, as all the
prime time sit-coms now featured leading characters who smoked and even
the nightly news anchors
smoked openly on the air. And Madison Avenue was eager to once again
promote smoking on
television, having been stifled for twenty years by the anti-smoking
fanactics who dominated the 80's
and 90's.. Becky, now a hot commodity, found herself turning down
lucrative add deals daily, as she
was heralded by a grateful nation as a kind of cult hero, having founded
the "Dente'Blancha
Generation" movement.
It was not until many years later that John and Maria and Monica and Becky
were all together again.
Sitting on the deck of Becky's luxury yacht and reflecting back over the
years, Monica lit a VS120
then turned to Maria and asked "Do you think we really made a
difference?". Maria lit up a cigarette
herself, took a long, pensive drag, and replied "Of course we did. Look
how much better the world
is now, how relaxed everyone is, how much more enjoyment there is. I think
we have all learned a
valuable lesson, never, never again shall we let a fanatical, left wing
narrow minded minority influence
the behavior of the masses. Smoking is back, just look at Becky, you must
be very proud of her.
She has changed the world forever."
THE END
.

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